The royal couple`s Archewell organization has signed a multi-year contract with the company, with the first series following next year. As Elaine`s birthday approaches, Jerry must decide what to find for her. Since they are friends, but they still make love, he thinks that the symbolism of the gift must be carefully considered. He looks for a gift with George, but can`t think of anything, even though he remembers that she said “something about a bank.” Elaine is not satisfied with the possible gift ($182 in cash) and is outright insulted by the platonic gift card. When Jerry`s neighbor Kramer (Michael Richards) gives Elaine the bank she is very grateful for, she and Jerry talk about their deal. Jerry suggests they become friends again, but Elaine is so upset about the birthday that she doesn`t feel able to have a friendly or sexual relationship with Jerry. But when Kramer takes them over, Jerry and Elaine have invented and are in a relationship. Series co-creator Larry David wrote the episode in response to NBC`s ongoing efforts to reunite the two characters. The main inspiration behind the episode was a similar arrangement David had made with a woman.
The episode introduced by the character of Tina, Elaine`s roommate, first aired on May 2, 1991 and was seen by approximately 22.6 million viewers. Critics responded positively to the episode and David received a primetime Emmy Award nomination for outstanding Writing for a Comedy Series. While watching TV in Jerry`s apartment, Jerry and Elaine scour the channels and stumble upon the soft core channel. When they realize that none of them have had sex in a while, they start playing with the idea of sleeping together. But since they don`t want to ruin their friendship, they set a number of ground rules. Happy with their consent, they head to the room. The next day, Jerry would have lunch with his friend George Costanza (Jason Alexander) and tell him about his situation with Elaine. George remains skeptical, even after Jerry explains the system of rules to him. Jerry and Elaine argue over the second rule: “Spending the night is optional.” After all, Jerry doesn`t spend the night leaving his deal on fragile terms.
I got the walnut bread, George. We`re going. KRAMER: Well, Jerry, we have a little surprise for you! Get out of there, Celia! But lately I bought the generic brand of waxed beans. You know. They will avoid themselves. Do you really feel the banana? This dough is 30 years old. The episode was played on February 25, 1991. Filming that followed took place three days later at the CBS Studio Center in Studio City, Los Angeles, California.  “The Deal” is the first episode of Elaine`s apartment.  During rehearsals, controversies erupted over how Jerry and Elaine would sit during their “This and That” conversation.
 Several producers thought that the two, as the scene was intimate, should be closely related.   However, David felt that the discussion was a transaction rather than an intimate scene and felt that Jerry and Elaine should stay further away.   On an audio commentary recorded for the field of action: Volume 1 SET OF DVD, David commented that when showing his vision of the scene: “I remember everyone saying, `There is no heat, there is no heat`, and I said that this was the point, that there was none”.  David and producer Andrew Scheinman found themselves in a big feud over the subject that David eventually won.  Kramer: oh. another interesting confrontation….